By Justin Scaini, Capitalize for Kids
Every non-profit or charity has its own unique challenges it must overcome to provide great services, and keep the doors open. The one challenge almost all organizations can relate to is finding funding. Each institution has its own “secret sauce” for how to attract dollars. Whether it’s government funding, individual donations, corporate partnerships, a social enterprise, or other models of funding, each organization looks for funds that will work in its unique context.
Capitalize for Kids was founded in 2013, and was built around a unique funding method that has helped us become financially sustainable. We built the organization as a business first. We are a non-profit, but we think of ourselves as a for charity business.
We designed the organization with a specific attention to what product or service people will pay for that will specifically benefit and add value to them or their businesses. Rather than rewarding a specific group of shareholders, we allocate funds to children’s brain and mental health research, and run a capacity-building consulting program for evidence-based mental health service providers.
Every year we host Canada’s top Investors Conference.
We welcome over 20 money managers to speak about their best investment ideas in front of over 400 senior executives at the top banks, pensions, and family offices. This event raises about $1.5 million annually, and to date we have raised over $4 million for the cause. Everyone is at the conference because it benefits their business. We only use about 15 minutes of this two-day event to talk about children’s brain and mental health.