The future of SiG: Social Innovation at an Inflection Point

As Social Innovation Generation (SiG) transitions from its current status as a largely McConnell-funded initiative, social innovation’s future trajectory is promising, but uncertain. What are your thoughts?

A decade ago, Social Innovation Generation (SiG) was launched as a partnership among McConnell, the PLAN Institute, the University of Waterloo and MaRS Discovery District, with the objective of stimulating continuous innovation in Canada’s social sector.

SiG’s logo — an image of seeds being scattered from a flowerhead — aptly describes its role as an ecosystem builder. Today, while refraining from taking any direct credit, SiG’s impact is observable in the growth of impact investing, the spread of social innovation programs in universities, the emergence of Indigenous innovation, in the mandate letters of several federal ministers, and in the evolution of Canadian philanthropy.

In short, mission accomplished. But is this the end of the story? As SiG Executive Director Tim Draimin’s blog makes clear, social innovation is a crowded field, with people and organizations in multiple sectors of society applying its principles and practices to a wide range of issues. And so, we ask, what is still to be done? Who will lead in ensuring that social innovation continues to flourish, and that Canada continues to contribute and connect to the emerging global network of policy makers and practitioners working on systemic change using social innovation approaches?

To help us answer these questions, we are mapping the social innovation landscape in Canada — both to set an agenda for SiG’s work until the end of the year, and to inform what may follow. We invite you to take part, by reading Tim’s reflections, and taking fifteen minutes to fill out the accompanying survey.

Thank you. We look forward to sharing the results, and to the discussions that will ensue.

– Stephen Huddart


 

SiG was only a twinkle in instigator Tim Brodhead’s eye in the mid-noughties. By 2007, SiG was born as a partnership composed of a charitable foundation (The J.W. McConnell Family Foundation), a business-sector-spawned urban innovation hub and convergence centre (MaRS), a university (Waterloo), and a serially innovative non-profit (PLAN Institute). SiG National emerged in 2008 in response to a recognized need for a backbone office, which was documented after the fact in the Center for Evaluation Innovation’s 2014 Evaluation Roundtable report.

What was the Challenge Prompting SiG’s Birth?

The catalyst for SiG was leadership in the McConnell Foundation sharing the frustration of the broader community that proven social impact innovations they and others funded were having a challenging time scaling. Too many entrenched systems didn’t like accommodating change. And Canada lacked enabling programs and services to add booster rockets to each social innovation’s liftoff.

The original SiG idea was that a diverse group of partners could directly create the conditions for scale by fostering or encouraging institutions and governments to develop the missing or nascent elements of a robust social innovation ecosystem: the mindset, resources, partnerships, curricula, platforms and strategies needed for social innovations to scale, endure, and have impact.

These partners integrate funders, innovators, academic researcher/teachers, MaRS’ civic-minded business leaders and governments. Each SiG institutional node made individual contributions, while concurrently collaborating as a team to be more-than-the-sum-of-their-parts and produce impact that would not be possible as individual actors. SiG National was created to be the vital backbone to enable collaborative impact for activities as diverse as the Canadian Task Force on Social Finance, communications and narrative building, policy support and connecting the dots on national and global network building.

In order to encourage new players to enter the field, the SiG partnership was conceived as an unincorporated initiative with a sunset clause. Originally funded for 5 years, SiG has been extended twice, with a broad range of partners (foundations, governments and corporates) joining McConnell in investing in activities it spawned. Legacy assets catalyzed with many partners over the decade range from:

  • field building for social finance (e.g. MaRS Centre for Impact Investing)
  • post-secondary courses and certificates in social innovation
  • research contributions on decoding the genome of social innovation and its definition
  • support for integrated social entrepreneurship education (e.g. RECODE, Studio Y, etc)
  • enhancing policy receptivity and cross-sector regional networks
  • broadening Canada’s participation in a growing and dynamic global social innovation community of practice
  • contributing to new grant-maker approaches, competencies and traits helping shape new narratives for how civil society can impactfully initiate and co-create large scale social change.

Working With a Cross-Sector Perspective

During the past decade, the founding SiG partners have valued important partnerships with a broad range of charitable organizations, foundations, nonprofits and governments (municipal, provincial, federal).

These partnerships and relationships have led to some milestone outcomes that we will cover in our forthcoming book. But to highlight a few key collaborations, we:

We see social innovation as a “big tent” and “big team” approach reflected in SiG’s focus on working at the macro- and meta- end of the social innovation spectrum. This is in order to accelerate the efforts of all sectors; to shift their deployment of resources to tackle complex problems through collaborative partnerships (described variously as collective impact or generative partnerships) using a system change lens.

Is social innovation in the water supply? Certainly, we believe social innovation has begun to be part of the way that we understand and engage with complex challenges.

What happens next?

We are now asking ourselves: “If our mission was to help foster a culture of continuous social innovation, how do we know if we were successful? If we find that we made a good start, then what else is still needed? Where are the opportunities today and who can take advantage of them in what ways?”

Examining our circumstances through the lens of the Adaptive Cycle, we are in a process of creative destruction – of letting go – of the structures and resources that held us in this particular configuration for the last 10 years. We are now asking  what new impactful arrangements of energy and resources could be next? And we would like to include you in this reflection.

Some of the arenas of activity that are reorganizing themselves include the academic research work, which has evolved into the Waterloo Institute for Social Innovation and Resilience (WISIR) at the University of Waterloo. The Waterloo social innovation curriculum has been seeded from the University of Waterloo to the Banff Centre through their summer immersion program in Social Innovation. WISIR graduates have started additional educational programs at Mount Royal University and Simon Fraser University.

Our support for regional network building and policy work is reflected in collaborations such as the Partners for Social Impact in British Columbia and ABSI Connect in Alberta. Our policy work is now collated on our website here. and is disseminated via thought leadership initiatives and partnered convenings with Public Policy Forum, Ontario Trillium Foundation, Philanthropic Foundations Canada and Community Foundations of Canada (CFC). Our incubation of nonprofit sector innovation, organized through Social R&D, has evolved into a national partnership with the CFC. More recently, we have actively collaborated with the McConnell Foundation on social innovation initiatives such as RECODE, Cities for People and Smart Cities challenges.

Rather than re-inventing wheels, SiG has always valued nurturing international relationships and partnerships that allow us to learn from our analogues around the world. In fact, the first joint activity of SiG was a learning journey to the UK with Canadian partners from foundations, government, and research institutes. We subsequently supported regular thought leaders’ visits to assist Canadian innovation leaders, institutions and governments to leap frog strategies and avoid duplicating knowledge generating efforts. Sometimes these visits helped spark local investments in infrastructure or programs. Sometimes the nurtured ideas faltered before reaching liftoff, such as the highly anticipated Alberta Social Innovation Endowment Fund that had been championed by two premiers.

We have a learning partnership with The Australian Centre for Social Innovation (TACSI), an organization that started shortly after we did. In 2016, TACSI did an intensive knowledge-sharing seven city tour of Canada. Stephen Huddart will be hosted by them later this year on an Australian speaking tour.

Learning from global partners, SiG continues to decode and disseminate proven templates of social innovation platforms like UpSocial (a European strategic partner helping JUMP Math and other innovations scale outside of Canada) and The Young Foundation.

Slated to close in its current form (SiG 3.0) later this year, SiG has accelerated its 2017 partnerships to assist the birth of key future-focused resources before our denouement. At the same time, there are various visions and multi-institution conversations about potentially spring-boarding “SiG(s) Next”. Such possible successor activities, whether branded as SiG or not, would address remaining ecosystem gaps and challenges while supporting continuing efforts to catalyze, develop and mainstream social innovation.

SiG is fortunate to have this year, 2017, to plan an orderly exit or possible transition to a successor vision or platform. This year includes preparing a set of resources to capture and make accessible the SiG story, valuable insights, key tools and research reports. A Toronto capstone event is planned for November 28th to launch a book, website and knowledge repository. Please take note of the date! In order to receive information about the forthcoming book and other news, please sign up to our newsletter.

As well, a national collaboration including the network of alumni from social innovation educational programs is planning a 2017 Social Innovation Summit to convene social innovators from across Canada and grow the community of practice.

Your Input Requested!

As a part of this reflective and transitional work, it is important for us to hear from you. We have prepared a short survey to better reveal the growth of the social innovation ecosystem in Canada and around the world. To assess the value of the resources we have generated, we’d love to know your sources of knowledge and inspiration, and which communities feed your work. Your input is enormously valuable. Thank you and stay tuned for further updates!

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