Guest blog by Nick Saul, President & CEO, Community Food Centres Canada
The first thing you notice in the ad campaign is the model’s index finger stuck suggestively in her mouth, fingernails painted in alternating shades of orange and taupe. The slogan: “Finger Lickin’ Good.” It’s an advertisement, I quickly learned, for KFC’s brand new edible nail polish, which comes in two chickeny flavours: original, and hot and spicy. I’m not afraid to admit that this toxic junk food ad nearly had me—an inveterate optimist—coming close to despair for the state of our food system.
I guess I shouldn’t be surprised. The way we currently move food from field to table often seems hell-bent on making us sick, damaging the planet and dividing us as citizens. Fast food companies worldwide spend billions of dollars a year to hook us on fat, sugar and salt (marketers behind the edible nail polish told the New York Times the product is an attempt to “remind the younger generation” of “the great taste and good times the brand stands for.”) Corporate agricultural giants grow larger and more predatory, pushing low-impact, regional, non-chemical approaches to the sidelines. And as we see every day at Community Food Centres Canada, four million Canadians struggle simply to put food on their table.
Yet, despite all of this—despite, even, the end-is-nigh portent of chicken-flavoured nail polish—I continue to believe that the future of food doesn’t have to be so dim. A different world is possible so long as we can mobilize enough people to push for it.
Of course, a paradigm shift has been brewing for some time. Farmers, chefs, home cooks, foodies, beekeepers, health care reformers and advocates for low-income people are the canaries in the coal mine, sounding the warning about the unsustainability of this bloated, inequitable and unhealthy food system. We’ve seen an explosion of farmers markets, CSAs, and 100-mile restaurants. More and more people are gardening, eating local, and working to regain lost cooking skills,